Global Growth Blueprint
Scaling & Automating Your e-Commerce Business To International Markets
Global Growth Blueprint: Scaling & Automating Your
e-Commerce Business on
an International Scale
You focus on creating outstanding products whilst we
AUTOMATE & SCALE your global e-commerce business
You focus on creating outstanding products whilst we AUTOMATE & SCALE your global e-commerce business
Own The Customer Relationship & Scale The REVENUE & VALUE Of Your Business
Grow Your D2C & Marketplace
e-Commerce Sales Channels
e-Commerce Sellers
If your product is selling successfully online in one territory, you have a MASSIVE opportunity to scale your revenue & business value by selling DIRECT to customers all over the world!
Manufacturers
Would you like to build a separate sales channel direct to the end customer where your own the customer relationship and sell your products with retails margins?
Expand your sales channels to
MORE Countries, MORE Marketplaces & MORE D2C stores around the globe.
e-Comm-as-a-Service
Our e-Comm-as-a-Service distribution solution provides a unique combination of customer targeting (Paid ads), sales conversions platforms, automated end to end product fulfilment & customer data management with hands on customer support.
This combination enables your business to rapidly scale globally.
CUSTOMER TARGETING
You need to get your products in front of your target clients.
Using PAID Social Media we create audience targeted ad campaigns which identify your ideal clients and drive them to your online proposition.
This includes Facebook, Instagram, Google & You Tube
SALES CONVERSIONS
You need to ensure your products are available in the best sales platforms to make purchase.
This could implemented utilizing Shopify, Marketplaces or Sales Funnels.
It is crucial that your product is easily available to purchase in your customers preferred digital shopping
AUTOMATED FULFILMENT
End to End from manufacturer’s bulk shipment to your warehouse through to last mile delivery to your customer.
The integration between all sales channels and fulfilment partners in all territories is automated to reduce people resources which enables quick growth which can scale around the world.
CUSTOMER MANAGEMENT
Centralise all customer data in a single tech platform.
Simple to access and use with complete visibility on your customers data.
We also provide 24/7 customer support solutions you can rely on to ensure your customers are looked after during pre & post purchase.
Strategy & Business Case Development
We provide advice and mentoring on how to structure your D2C propositions/ offers on the front end to maximize engagement as well as how to increase cart size and encourage repeat purchases.
This helps you plan your longer term vision for the business to realize your exit strategy!
We offer a few options which can be one off calls or more hands on monthly 1-on-1 mentoring with direct access to all the resource and connections we have built up over the last decade.
Find Out More Details on the Mentoring Options HERE
VP Operations & Customer Relations:
Eric Bork
Jason Smith founded Spotlight Social LLC in 2016 after working as an account manager for Tier 11, a leading Facebook & Instagram advertising agency.
Before that, Smith served as a Los Angeles police officer for 13 years. He lives in Los Angeles with his wife and two children. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast.
When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking.
Facebook Ads Copywriter:
Hugo Patrão
Hugo comes from a 3-year background in Marketing and Business Management until, in 2016, his inner-geek and natural interest in online advertising took over and turned him into the Copywriter that he is today.
He loves the challenge of helping businesses thrive in competitive markets by pinpointing their ideal customer’s avatar and coming up with effective ad copy that will ultimately help them scale and grow.
Hugo is from Portugal and feels lucky to have always lived by the sea. During his free time he enjoys outdoor activities and having a good laugh with friends and family.
How Your Target Customers Find Your Offers!
Use the best advertising channels to reach your ideal customers using our core team of ad managers in many social media & Marketplaces across the world
We Offer Turn Key Digital Solutions
We will ensure your digital business is set up from start to finish to build your brand, engage with customers and most importantly sell and automate fulfilment of your customers orders.
Set up your Seller Central account with product listings, images, A+ Content & Storefront.
Organic Position Tracking, KW Ranking, BST Ranking & Competitor Tracking
Ad campaign set up within Seller Central account ongoing ad management & customized reporting.
Weekly/monthly Zoom calls to review and optimize campaigns to achieve target desired ROAS.
Set up your TikShop with product listings, images & video
Set up warehouse to store and fulfil all aspects of product delivery to customers.
Connect & Automate fulfilment warehouse to TikTok shop via Shopify store
Create organic content schedule and produce text, images and videos to be posted.
TikTok ads optimization with reporting analysis
Ad campaign set up with Google Search & Shop and Facebook & Instagram with ongoing ad management & customized reporting
Set up account in Creator Marketplace and build outreach campaign to negotiate influencers to promote your products
Weekly/monthly Zoom calls to review and optimize campaigns to achieve target desired ROAS
Set up geographically stores with all product listing and variants
Set up geographically based warehouses to store and fulfil all aspects of product delivery to customers
Connect & automate fulfilment
Google Search & Shop ads optimization with reporting analysis
Ad campaign set up with ongoing management & customized reporting
Weekly/monthly Zoom calls to review and optimize campaigns to achieve target desired ROAS
We also set up, manage and automate many other marketplace channels including Walmart, Ebay, Debenhams, Fruugo, Onbuy, CDiscount & BestBuy.
Who is Our Solution For?
We have created a choice of 3 different business structures that enables us to provide very flexible options to clients.
Agency Support
We provide a managed service to roll out the agreed e-commerce grown plan. This is an agency fee for service model
Partnership JV
We create an international business where we share ownership, cashflow, risk and reward.
Royalty JV
We take over your product business enabling you to step back from the operations and simply collect sales royalties on all sales.
Utilise A Tried & Tested TURNKEY e-comm-as-a-service solution that distributes to over 1 Billion customers
If you have products selling successfully online in USA, UK or AU marketplaces, let us scale your products into more channels and countries including another 700 Million+ people in the UK & Europe!
Our 4 specific service enable us to launch your product quickly and with focus which we co-ordinated with our white glove 'Launch Control' managed service so you have a real partner on the ground in the region
#1 BUSINESS SET UP & OPERATIONS
Statutory Support: Company formations, registered office & company secretary & ALL statutory compliance
Accounting Support: VAT Calculations & payments, Financial P&L management and compliance
Banking & Currency Transactions: Transferring your profits back to your currency of choice
Payroll Support: Calculations for PAYE, pension and NI
#2 MARKETING, ADVERTISING &
CUSTOMER SERVICE
Automated Lead Gen & Sales Campaigns: Direct to customer offers with focused proposition, lead nurturing & increasing shopping cart value through up-sells & follow ups!
Automated Customer Service: specific FB messenger campaigns to capture feedback on scale with 1-2-1 response.
Paid Social Advertising: Hands on Ad management in Facebook, Instagram, Google (Search & Shopping) & You Tube.
Wholesaler Distribution: Opportunities to sell your products in new channels including Shopping TV
#3 LOGISTICS & FULFILLMENT
Product Shipping & Importing (China): Direct pick-up and delivery from manufacture to warehouses in USA, AU, CA UK & EU.
3P Product Storage: Secure premise at very cost effective rates.
Fulfilment: Last mile delivery direct to customer or bulk to marketplaces with pick, pack and insert capability.
Real-Time online Inventory Management: Know your stock levels & product channel sales & shipments via online access.
#4 DIGITAL CHANNEL SET UP & MANAGEMENT
Multiple Marketplace Set Up: Setup listing with specialist marketplaces around Europe to grow distribution.
Language Customisations & Translations: Written by native speakers & also with keyword research for each language.
Product Listings LIVE: Manage launch and ongoing support to listings around Europe with single interface reporting.
Direct to customer channels: Set up your own e-commerce store using Shopify or Woo Commerce to own customer relationship and increase profitability.
Our 5 Step Process to attract your ideal customer to BUY your products:
Step #1:
STRATEGY, BUSINESS PLAN & ENGAGEMENT WIRE-FRAMES
Step #2:
PRODUCE CONTENT FOR OFFERS AND MARKETING
Step #3:
BUILD CUSTOMISED AUTOMATED SALES PROCESSES
Step #4:
BUILD AUTOMATED CUSTOMER NURTURE PROCESSES
Step #5:
ADVERTISE TO YOUR IDEAL CLIENTS TO DISCOVER YOUR BUSINESS
TURN-KEY SOLUTION - ECOMM-AS-A-SERVICE
"We are digitally transforming your business so you build a long term business model that nurtures leads into long term customers who buy your products repeatedly and share your business and their positive experience with their friends!"
Your 'Turn Key' customer conversion system giving you complete visibility of their value to your business and how they are being nurtured into becoming your clients!
This makes is very easy for you and your team to remain focused on your leads so you can convert them into PAYING customers...who keep buying from you!
Summary Dashboard
Lead flow, pipeline status & sales volume
Pipeline Management
100% visibility on lead stages of customers
Conversations Dashboard
2 Way Unified messaging dashboard
Appointment Booking
In-build Calendar booking with 2-way synch to external calendars
Sales Funnel Builder
Simple to use sales funnel builder for ALL campaign types
Smart List CRM
Detailed filtering of all contacts
Many businesses are using a combination of 6 or more different SaaS platforms which is not only costing them $500 - $1000pm...but all need to be 'connected' together to work!
Automate To Sell will provide you with a single tech platform solution with very low or even ZERO monthly tech costs so you remove your tech budget and use it for generating RESULTS and launching campaigns for you!
Automate To Sell Team
Martin Keene
Martin has been a Digital Transformation pioneer since the late 1990's when he started selling and creating websites.
For much of the last 20 years he has launched digital strategies with a 'mobile first' approach and has lead a unique career path working for large corporate companies including mobile operators & media companies as well as launching 3 Start Up businesses in mobile and e-commerce industries.
Martin has spent the last 5 years obsessing over Marketing automation technology for e-commerce and the strategies around nurturing customers digitally to scale his clients businesses.
Martin is currently located in Greater London in the UK but has lived in Munich, Sydney and Los Angeles for 2 decades and enjoys (addicted) to warm sunny weather and loves fine dining as his vice!
Matthew Fraser
Matthew encompasses ‘entrepreneurism’ and brings real-world knowledge to Automate To Sell.
He currently owns and operates an 8 figure per year online business, selling across Amazon FBA and D2C channels, in 3 continents.
He is not new to the business world, having been in the retail finance sector for 7 years before owning a major fast food chain restaurant for 10+ years, which he and his wife still own.
Matthew is proudly married to his wife Paula and has two gorgeous daughters, Mackenzie and Sienna and lives in Northern NSW in Australia.
“My success is your success!”
Gennaro Calabrese
Gennaro's expertise in online advertising and digital strategy came to the fore in roles such as Director of Amazon PPC and Digital Marketing Director. He excels at crafting and executing high-performing PPC campaigns, significantly enhancing online visibility and sales for clients.
Gennaro extensive use of marketing automation technology, is where he specializes in developing and implementing cutting-edge PPC strategies and digital marketing techniques.
Gennaro is an avid traveler. His journeys have taken him across 6 continents and to almost 30 countries, adding a rich global perspective to his personal and professional life.
Residing in the Miami/Fort Lauderdale area, his love for sunny weather and fine dining complements his dynamic and adventurous personality.2000s, renowned for his innovative approach and impactful strategies. His impressive
Jason Smith - Facebook Ads Consultant:
Jason Smith founded Spotlight Social LLC in 2016 after working as an account manager for Tier 11, a leading Facebook & Instagram advertising agency.
Before that, Smith served as a Los Angeles police officer for 13 years. He lives in Los Angeles with his wife and two children. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast.
When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking.
VP Operations & Customer Relations:
Eric Bork
Jason Smith founded Spotlight Social LLC in 2016 after working as an account manager for Tier 11, a leading Facebook & Instagram advertising agency.
Before that, Smith served as a Los Angeles police officer for 13 years. He lives in Los Angeles with his wife and two children. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast.
When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking.
Facebook Ads Copywriter:
Hugo Patrão
Hugo comes from a 3-year background in Marketing and Business Management until, in 2016, his inner-geek and natural interest in online advertising took over and turned him into the Copywriter that he is today.
He loves the challenge of helping businesses thrive in competitive markets by pinpointing their ideal customer’s avatar and coming up with effective ad copy that will ultimately help them scale and grow.
Hugo is from Portugal and feels lucky to have always lived by the sea. During his free time he enjoys outdoor activities and having a good laugh with friends and family.
TAP FOR LEADS AUTOMATION
The future for retail business is to increase engagement with their target customers to listen & grow a direct 1-2-1 relationship
We utilize NFC Tags connected to a unique SaaS campaign platform that enables a One-Tap, No-Friction solution that absolutely any customer can understand, participate in and interact with your brand!
How can you get started?
#1 Set up your account and order your NFC stickers
#2 Identify your campaign strategy & Call-to-Action creative - we'll then set up the NFC tags and take care of the automation!
#3 Place your NFC tags around your business so your retails visitors can easily 'tap' to participate. This could be on your product packaging, your sales counter, your shopfront window or even your car window.
#4 Review the results via online SaaS tool and your own CRM which we integrate directly with so you have real time stats!
#5 RE-ENGAGE! We'll automate this to drive customers back into your business, but also to online offers for your business to INCREASE spend quantity & frequency as 24/7 customers.
IMPORTANT: Our solution enables you to change CTA from any tag and location / tag id in REAL-TIME so you can continually optimize campaign and always measure your customers results
Your NFC tags connected to our proprietary automated marketing funnels and messenger flows, will enable your business to capture customer interest and their behaviors.
This leads audience into more engagement & transactions with your business and they become more valuable customers.
Take the guesswork out of understanding your customers needs and drive them back in your business to make more purchases!
WHAT BUSINESSES WILL 1-TAP LEAD AUTOMATION WORK FOR?
#1 Hospitality
Give your customers an Interactive Experience from their table! Enter promotions, ask for reviews, scan to view specials and more!
#2 Retail
Focus on shopping traffic. Is your shop closed? Stick a NFC Tag on your front window to attract customer engagement and purchases.
#3 E-Commerce:
Selling products online? Enable your customer experience by placing NFC stickers on your products to connect online.
#4 Real Estate
Add a series of NFC Stickers to your shop front window and EVERY billboard to link to individual properties for online viewing.
#5 Events
Event organisers & exhibitors simply place NFC stickers around event & on their booths so visitors can easily connect & discover more about their respective businesses.
#6 What Else?:
NFC can be used almost anywhere! If you can think it, you can do it all on our extremely simple and easy to use platform. No Tech Experience Needed.
Why Smart AMAZON SELLERS use Automated Messenger Marketing
More personalised customer conversations
Gain a deeper understanding of your customers feedback on your products and other capture their future interests through one on one conversations.
Grow and engage 100% of your audience
Sending broadcasts and push notifications over messenger will result in much higher open rates and conversions and will reach 100% of your audience (unlike email).
More qualified leads
Your chatbot will work on auto pilot to qualify your leads as they engage with you and you can segment them into appropriate sales sequences.
Scale Your Ability to Communicate with prospects & clients
Using messenger chat bots will enable you to automate interactions between your and your customer in a one-to-one conversation.
Integrate messenger interactions across your business…
Google Sheets , CRM, E-mail responders, Webinar and other 3rd party service to maximize customer experience across messenger, E-mail and text messages.
Utilize the largest and most detailed segmentation ad platform in the world
Facebook ads connect seamless to where your ideal customers already hangout and is their preferred communication tool!